This is now quite an old volume published in 2001 but I bought it as I know the author Susan Briggs who teaches tourism marketing courses - http://www.tourismknowhow.com/ which has lots of free hints and tips. It is more an overview of tourism marketing for example locations, counties and more about large scale projects for example spittlefields market.
Feel it is more aimed at someone taking a tourism marketing course at university rather than the average joe therefore would not advise it as a read for accommodation providers- ISBN 0749434694
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