Guerrilla Social Media Marketing!

Yes I know yet another book review however it is February which is our quiet time here in Harrogate so I am taking this opportunity to get caught up before the madness that is March starts. I also feel book reviews are important even if they show the volume isn't particularly useful in that at least I have prevented you from waisting your time and money on a volume better left unread.
This particular volume is not a technical volume ie set up your facebook page like this and so on, it is more an instruction manual of how to think about what you should say and do to improve your social media skills. For example you need to be interesting rather than be about what your product is. To a certain extent you are selling yourself, you need to be someone people want to listen to. For example I did follow a carpet company on twitter (notice I used the word did not do!) who all they did all day was tweets about how they love carpets - how dull is that? is this someone you want to listen to or speak to? I think not. For example as a B&B your tweets can be this show is on, this person is coming to speak at a festival, we have renovated a bedroom, we have new pictures on the web site and so on. Also think about search terms people search for things with twitter in a way that is not possible with Facebook to be aware of what people thinking of having a mini break would be looking for. So the most important thing is to be interesting. I would also say though the authors don't is don't over do it people don't want to be pelted from all directions with your stuff day and night to be frank you aren't that interesting.
I would say this volume is worth reading if you know nothing about social media and are looking for a place to start and a clear understanding of what its purpose in relation to conventional marketing is. However be aware it is NOT a technical instruction manual of what to do and how to do it. ISBN 10 - 1-599183-838 by Jay Conrad Levinson and Shane Gibson. Was also surprised that a volume of this nature was not out on Kindle at this time. www.camberleyguestaccommodation.com