Tuesday 3 April 2012

Hotel Success Handbook by Caroline Cooper & Lucy Whittington - Book Review

This book despite its name is aimed at small hotels, B&B's, guest houses/accommodation and to a certain extent self catering accommodation. This is a handy volume which explains concepts such as google addwords which is something I have struggled with understanding. For example Hotel Harrogate to buy that phrase which would then show your add every time someone searched for hotel harrogate will obviously be very popular and therefore expensive - however hotel harrogate near the conference centre is very specific and therefore cheaper. The phrase google add words is to a certain extent misleading as it can mean bidding on a specific word but it can also mean a phrase such as hotel by the sea or hotel with a sea view. The book also comes with a supporting web site www.hotelsuccesshandbook.com which comes with helpful forms and updates which helps keep Internet marketing which is a fast moving concept up to date. However it does not cover in any way shape or form using agents such as Laterooms or Booking.com which I personally think is something in reality is here to stay and a big part of most people's marketing strategy. I also think there should have been some discussion of Property Management systems and what features you should be looking for etc which again was skimmed over in about a paragraph. It is a useful volume and covers more in relation to Internet bandb marketing than any other I have found, I just feel if they brought out a second edition this would be something I would like to see added.

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