Prices on Web Sites

This is a matter for debate but today on a web site for a B&B I saw a clear rate table with a set rate chart the same day in day out (ie twin room £90) I wouldn't run with that as if you set it too high you will put people off before you even have a chance to go a bit higher or lower. If it had been a online booking method where you put in a date to find a structured pricing situation but this site particularly struck me as I believe they have set their prices too high and at the moment they are not doing online bookings. I wish them all the best but I hope learning the lesson is not too painful.