Book Review "Successful marketing get brilliant results fast by Pauline Rowson

ISBN - 9781854584816 - would say this is a very basic marketing book at the level where if you were thinking of starting a business and were looking for a placed to start this might be it. Is a good tool for looking at your strengths and analysing your competitors but has nothing in social media marketing at all. The tips for how to make your newsletters and e-shots interesting are helpful and putting in a request for people to forward them to anyone they think may be interested in your product is not something I had thought of. The main thread of this section is to make anything you send out interesting so that people will send it on as something to read therefore free advertising to people who havnt heard of you before and so potential customers. It reminds you that marketing is a long term job and is all about making people realise you are there and is something that you build into everything you do not an after thought.