Just finished reading Owning and Managing a Bed and Breakfast by Lisa Angowski Rogak this is the first book I have read which addresses the psycological aspects of running a B&B she also speaks to travel writers about what it is they are looking for and recomend which is also a first. This is however quite an old volume and is mainly set in 1994. However all the advice that is given would be applicable to now however she doesn't really cover the internet at all except to say in the future people will probably do all their booking by email. I would say this is a good place to start as it also includes advice on how to write a business plan but be aware it is dated and is mainly aimed at the American market. All in all well written and worth reading.