You may also wish to advertise in your local paper which may seem odd but if you offer for example afternoon tea or the equivalent then it may be worth it. When I worked in a larger hotel 42 Beds we advertised our restaurant with a free wine coupon every week which produced good results but unless you are of an equivalent size I think the money could be better spent elsewhere.

If you are buying a going concern you may be tied into a few of the previous owners advertising commitments but be vary wary of this is what they do so I’ll do it to unless you are very sure that what they are doing is producing results. What we do if we are trying a new idea when people call we ask them how they heard about us and if the new advertisement is mentioned then we know it is working.