Marketing – this is one of the two most important things to get right in your business the first is housekeeping you can never be too clean the second is your marketing. This covers a whole number of things your brochure, your business cards, your web site and so on. The easiest way to think of marketing is any way that you or your business touches the public. When designing your brochures and literature have other people look at them and give you their opinion and listen to it. What you might love might look awful to others so ask around and be prepared to be criticized. Also be careful how you design it as if you are a sleek boutique style hotel your brochure should reflect this. If however you are a country homey type of place and you have a boutique style brochure when the people turn up they are going to say now this is nothing like the brochure and be disappointed. Your literature should reflect who you are and then you will get the customers who want what you are.